Make 
, the year you Create your website, Attract New Clients and Grow your Practice.
VITAL is holding a Masterclass Seminar on
“How to create your own practice website and attract new clients”
- Would you like to know how to develop your own website?
- Would you like to know how to attract new patients through the web?
- Then this ½ Day MASTERCLASS Seminar is for YOU!
Location: Covent Garden, London
Date: 7th June 2008
Whether you are Newly Registered Member or a long standing practitioner, this intensive “Masterclass” seminar will help you to learn how to attract new patients through the web. Also whether you are contemplating setting up a website or you already have one and want to make it work harder for you, then this interactive workshop will help you maximise your exposure to potentially new clients.
Seminar Overview:
The teaching will focus on providing you with everything you need to know and understand about how the internet can be used as an essential tool for developing your holistic/CAM practice. You will leave with an on-line marketing action plan and a fully developed brief to create your practice website, so you can grow your practice.
Aims of the Seminar:
- To ensure delegates understand the most appropriate uses of the internet to complement and enhance their practices
- To provide delegates with the principles of good web site design – an essential component for all holistic practitioners wishing to attract and develop new clients
- To ensure delegates know the key methods of attracting visitors to their websites and retaining them
Agenda of Seminar
10.00: WELCOME
- INTRODUCTION, SEMINAR AIMS AND OBJECTIVES
- YOUR NEEDS
- HOW IS CAM BEING AFFECTED BY THE INTERNET?
- WHY AS A CAM PRACTITIONER SHOULD I HAVE A WEBSITE?
10.30: YOUR VISION FOR YOUR WEBSITE
11.30: CREATE YOUR WEB-SITE IN 7 EASY STEPS and CREATE YOUR WEBSITE VISION BOARD
12.30: LUNCH
1.30: ATTRACTING CLIENTS: Marketing your website
- WHAT IS INTERNET MARKETING?
- ATTRACTING VISITORS TO YOUR WEB SITE
- SEARCH ENGINES
- BUILDING LINKS
2.30: OFF-LINE MARKETING
- 10 TOP TIPS ON MARKETING YOUR PRACTICE
3.00: END OF WORKSHOP
How is the seminar delivered?
Our seminars compriseof instructor based presentations using Powerpoint and web based demonstrations. Group exercises and discussion sessions ensure all delegates understand the key learning points. Throughout the seminar we shall use real case studies of what really works and how we can put things into practice. Each module will end with an action planning session, where each delegate will make decisions on how to apply the learning to their own practice along with timescales and resources needed for action.
What you need to prepare
You will also have to prepare prior to the workshop:
- They will need to bring with them examples of sites they like, images that inspire them, bring any current marketing materials they are using.
- They will need this material in order to create their own personal website vision board which will give a visual presentation of their website and website strategy.
- This will help to focus the delegate on what needs to be achieved in a creative visual way.
Your Presenter
Seminar presented by Marek Duchnowski
My expertise in the area of web development and marketing
I set up and ran Medifile Ltd www.medifile.co.uk for 8 years, creating the largest supplier of websites to the NHS. I have a tremendous amount of experience in web design, marketing, promotion and design and also being a fully qualified homeopath, I understand the CAM arena and how the web is influencing our practices. Prior to that I was a successful sales and marketing executive for the largest pharmaceutical company in the world. I quickly realised when I started studying homeopathy that there was a need for holistic practitioners to have websites in order to utilise this major new avenue for marketing and attracting clients. So I created VITAL web design, to create beautiful, professional and fully accessible CAM websites with the aim of attracting new patients. VITAL is here to help practitioners understand how they can take full advantage of what the web offers their practice and the necessary help for every stage of their internet development.
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